About Dolly.
Dolly’s Mission.
To change the rules and make your life BRIGHTER
To change the rules and make your relationships BRIGHTER
To change the rules and make your Leadership BRIGHTER
For our places of work to become places of enjoyable high performance; that positively impacts our whole lives.
Dolly’s Story.
Dolly Waddell is the dynamic founder of The People Performance Consultancy and a distinguished executive coach with over 20 years of experience.
Specialising in activating both individual and collective leadership potential, Dolly excels in coaching senior leaders and their teams to achieve higher levels of performance. She is known for her high-energy, high-impact, high-fun keynotes, podcasts, workshops, development programs, and coaching initiatives.
Dolly's career spans both the non-profit and corporate sectors, where she has amassed a wealth of experience from operations to luxury retail. She has worked for top brands in engineering, banking, retail, and electronics. She is 6th generation to UK family jewellers, Boodles, and has, behind the scenes, been a vicar’s wife for the past 18 years whilst running a business and bringing up her 4 children. This diverse background informs her holistic approach to leadership development, allowing her to cater to a wide range of organisational needs and challenges.
Certified by Henley Business School in executive coaching, Dolly possesses a diverse toolkit of accredited assessment and psychometric instruments. These tools, combined with her innovative methodologies and cultural linguistics degree, create high-performing leaders and teams who are well-adjusted, resilient, creative, and engaged, which underpin effective business growth.
Dolly's expertise is not limited to direct coaching and workshops; she is also a thought leader in the field. Her podcast and forthcoming book, "extra-Ordinary Leaders," are dedicated to helping leaders discover the power within their ordinary experiences and enhance them with extraordinary components. This approach aims to make leadership more fun, engaging, sustainable, and effective.
At The People Performance Consultancy, Dolly's mission is to transform leaders and their teams, and drive meaningful change whilst finding growth and joy in leadership and team collaboration.
“Dolly is like a hot knife through butter”
Nicholas Wainwright - Managing Director
Core Values.
The values that underpin Dolly’s consultancy.
"Dolly is a highly skilled coach, a bundle of energy and a positive, inspiring spirit.
She helps you to unlock your inner potential in a way that is gentle and engaging, motivating and empowering."
Dr Gary Crotaz, PhD - executive coach and author of 'The IDEA Mindset'
Lightning bolts & sloe gin.
Quick fire questions with Dolly.
Why did you choose the lightning bolt logo?
My work is like a (good) storm.
Where pressure and fogginess exist, my lightning bolt approach clears the airwaves and crystal clarity emerges…
Best game changing decision thus far?
Starting my business as a mum of 4.
Best business advice to date?
Go large or go home and every day keep reading, studying or asking about the area or expertise you want.
Couldn’t live without?
Proverbs. Greatest wisdom going.
Titans in business you admire?
My Dad is a great businessman who has been in business for over 50 years.
John Maxwell is a wonderful storyteller, motivator and do-er of life all the while creating a contagious impact.
Tipple of choice?
Sloe Gin!